Tom Woodhead has been writing Marketing, Business, and Technical communications for over fifteen years, working in software development, MIS, Sales & Marketing, and agency environments. He has produced Sales & Marketing collateral such as direct marketing brochures, Web copy, and white papers; Business documents such as proposals, annual reports, and business plans; and Technical documents such as software development plans, user guides, technical reference manuals, and online help.

Tom's ability to translate complex ideas into accessible Sales & Marketing literature enables Run-time clients to educate their prospects and to stay front of mind with their customers. For Tom, effective communication is a product of methodical creativity. His methodology is synthesized from experience and research. His creativity allows him to tell your story. Methodology + Creativity = Effective Communication.

Career Highlights

Biometrics

Between 2000 and 2002, Tom worked with a biometrics startup, providing enterprise-wide communications. He:

• Worked with the corporate Sales & Marketing organization to create printed and online collateral.
• Worked with senior management to write quarterly and annual reports as well as press releases.
• Worked with Research & Development to produce project, product, and end-user documentation for the Acsys Face Recognition System (Acsys FRS) line of products.

Published Author

In 2000, Tom co-authored SQL Server ä 2000 Stored Procedure Programming (ISBN: 0-07-212566-7), for Osborne/McGraw-Hill. The book was the #1 seller among Microsoft SQL Server books on amazon.com for an extended period.

Y2K

As a consultant, Tom led a team of six technical writers within the MIS department of a multinational corporation. The team:

• Documented the corporation's migration from a centralized mainframe and A/S400 environment to a distributed NT environment.
• Worked with in-house software development teams to build 32-bit, Y2K compliant applications and Web-based applications for the new corporate network environment.
• Worked with MIS Technical Services to build network strategies, develop business cases, and write project and end-user documentation.

Ministry of Natural Resources Values and Information System

In 1998, Tom led a team of technical writers working with a software development team to produce a Geographic Information System (NRVIS) for Ontario 's Ministry of Natural Resources.

2002 International Europe Class World Championship

As a volunteer, Tom helped to organize an international sailing championship that served as a qualifier for the 2004 Summer Olympics in Athens . Among his accomplishments, he:

• Incorporated 2002 International Europe Class World Championship Inc. as a not-for-profit corporation to organize an Olympic Qualifier Regatta in Hamilton , ON .
• As a founding director of the corporation, worked with the Executive Committee to ensure due diligence in all contractual and financial matters relating to the corporation.
• Applied for and received a Sport Canada grant for the regatta.
• Assisted in the design of the regatta Web site, and assumed the role of Webmaster upon completion of the initial design.
• Organized procurement of hardware to fulfil regatta IT requirements, particularly with regard to registration, scoring, and the provision of Internet services to competitors and their entourages.