What is the Lifetime Value of your average customer? It is often said that it costs many times more to gain a new customer than it does to do new business with an existing customer.

Run-time's On-Demand LoyaltyExpander application provides everything you need to:

• Increase customers' purchase frequency - adding to your profit per customer.
• Retain customers and encourage them to buy from you exclusively.
• Re-activate lapsed customers through attractive, targeted offers.
• Acquire new customers by turning your existing customers into your greatest advocates.

Leveraging the SalesExpander e-Mail Marketing Engine, LoyaltyExpander lets you define your loyalty program and institute a points system to reward your loyal customers. After you define your program, you can send regular communications and promotions to all of your customers (by e-mail and/or fax). Your e-mail messages can include powerful, full-colour graphics, and dynamic content (for example, display only the products and points available for the specific customer.

See the LoyaltyExpander Online Demo

Why LoyaltyExpander?

LoyaltyExpander's benefits include all of the benefits of SalesExpander, plus:

• Customer-administered Accounts -- Accounts are completely self-administered by customers. They simply click a link in an e-mail to redeem their points. They choose their own rewards though an easy-to-use, Web-based interface.
• Flexibility -- adjust your loyalty program to meet your unique business requirements. You decide what products are available and for how many points
• Easy Integration -- you can import your sales transactions and launch points notification campaigns.
  
  

Want to know more about how
LoyaltyExpander can work with your business?

• Watch the LoyaltyExpander Demo.
• Download the Run-time Customer Loyalty White Paper.
• Contact info@runtime.ca with your specific Sales & Marketing challenges.