If you don't know the answer to that question, then you're not doing everything you can to maximize the lead generation and conversion capabilities of your Web site.

The beauty of Internet and e-Mail Marketing is that you can measure its effectiveness in real time. You can know when a customer opens an e-mail message you sent him. You can know when the customer clicks through to your Web site. You can know how all site visitors use your Web site.

In fact, the amount of information available to you is somewhat daunting. How do you make sense of it all?

Managing Information Overload

Run-time's WebExpander technology lets you define and see what's really important. Its Automated Web Analytics, and Dashboards report and summarize all activities on your site and help you to:

• Understand how your prospects and customers use your Web site.
• Optimize your site for lead generation and conversion using Web site statistics and analytics.
  
  

Want to know more about how
WebExpander can work with your business?

• Download the Run-time Internet Marketing White Paper.
• Contact info@runtime.ca with your specific Sales & Marketing challenges.