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How do you invest your limited Marketing budget to get the greatest return on investment (ROI) with the lowest total cost of ownership (TCO)? Just as important, how do you know you're getting your money's worth?
What do you need to do to make Internet Marketing work for you? In a nutshell, you need to: - Make the basic information about your products and services available.
- Optimize your Web copy for selling by presenting compelling sales arguments, whether you are competing on price, quality, or service.
- Make sure potential customers find your site by optimizing it for search engine rankings.
- Implement Web forms to obtain permission to market to the people who visit your Web site.
- Implement autoresponders so that your Web site responds to interest 24 hours a day, converting leads while they are still hot.
- Update your existing Marketing database with accurate, current contact information.
- Send periodic e-mail updates to your prospects to keep them informed, and to keep your company front of mind, throughout the sales cycle.
- Implement Web analytics to understand and improve how your customers and prospects are using your Web site.
- Maximize the lifetime value of your customers. Reach out to them with e-mail Marketing, loyalty programs, and informative newsletters.
- Use innovative, cost-effective Web technologies such as streaming video and automated presentations to inform and entertain your prospects and customers.
If you do all of these things well, you will succeed with Internet Marketing.
Download the full 10-Point Internet Marketing Plan for more information on how to maximize marketing ROI and minimize TCO.
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