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What do you need to know about using Run-time's hosted Internet and e-mail marketing services? You need to know that they are backed up by a commitment to your success. You will be a successful Internet marketer if you: - Focus on sales & marketing ROI
- Adapt your marketing activities to the available tools
- Target the right audience with the right content
- Leverage Run-time's extensive traditional and Internet sales experience
- Leverage Run-time's guidance to create selling content
Run-time was built on local, national, and international sales experience, and on the ability to translate complex, innovative ideas for audiences of all types. We can help you maximize your sales & marketing ROI.
It's All About Sales & Marketing ROI.
Everything else is a tool to help you get qualified leads, convert those leads to sales, and increase the lifetime value of your customers.
Tools and Tasks Are Interdependent.
When a new tool comes along, it doesn't just help you do the same things more effectively, it changes the way you see them, and the way you do them. Marketing on the Internet requires you to see things differently.
Selling Is a Bit Like Fishing.
You can use a hook, and expect to go hungry once in a while, or you can use a net, eat well, spend less time fishing, and get on with the innovation that is at the heart of your business. Of course, you still have to know where to look for the fish.
Sales Experience Is the Missing Ingredient.
There are lots of people out there who understand how search engines rank webpages. There are lots who can build a pretty website. And there are lots who can develop hosted web services to your specifications. But it is the knowledge of how all of these activities can be unified to help you sell more effectively that sets Run-time apart. We are passionate about sales. We provide the thought leadership you need to excel at selling on the Web.
Content Is Critical.
Even though the majority of purchase decisions are made primarily on emotional factors, you can't sell without a well articulated sales argument. People must first feel they are making the right choice, but they won't finalize the purchase until they know they are making the right choice. Copywriting on the Web is the art and science of appealing to both your customers' emotions and their reason.
Search engine optimization (SEO) copywriting has additional dimensions. There is science in understanding how search engines rank pages and serve them to your target audiences, and in knowing how your target audiences search for your products and services. But there is still art in making pages highly relevant to the searchers when they arrive.
Run-time's revenue grows at better than 100% per year.
Many of our customers achieve similar growth. All of them experience great ROI. You can too. Call us.
To find out how to manage your global sales & marketing efforts for maximum ROI, download the Run-time Web Analytics white paper(PDF).
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