Run-time: Knowledge
 
 
Jim Collins

Good to Great: Why Some Companies Make the Leap.and Others Don't.

Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference.

Merrill R. (Rick) Chapman

In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters.

Jill Dyché

The CRM Handbook: A Business Guide to Customer Relationship Management.

Geoffrey A. Moore

Living on the Fault Line: Managing for Shareholder Value in Any Economy.

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Links

Statistics Canada
Got a quantifiable question about the Canadian economy? Start here.

Canadian Trade Index
Questions about Canadian companies or products? Start here.

The Chasm Group
Useful analysis of trends and issues in high-tech marketing.

     

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