Custom Web Site Design
Run-time provides custom Web site design services to:
- Improve your Web site's search engine visibility
- Make your Web site easy to navigate
- Make your Web site a lead-generation machine
Improve Your Web Site's Search Engine Visibility
Optimize your Web site's architecture to create maximum visibility to major search engines. Your site's architecture, including its navigation and linking strategies, has an immense influence on how the major search engines see (or don't see) your content. Search engines interpret the structure of your site as one of the ways to determine relevance to certain keyword searches.
Learn more about search engine marketing.
Make Your Web Site Easy to Navigate
Every business has a number of different customer types. If you put yourself in the place of each of these types, you will see that each is searching for something specific on your Web site. How easy you make finding that certain something makes all the difference in generating and converting leads.
Design your architecture and navigation according to personas. A persona represents a customer type. By understanding each customer type and how they will most likely wish to navigate your site, you increase their chances of fulfilling their needs on your site. Thus, you increase the chance of making a sale.
Make Your Web Site a Lead Generation Machine
The purpose of all your marketing should be to drive people back to your Web site. The purpose of your Web site is to gain permission to market to those people. You gain permission to market in exchange for something of use or of interest to your prospects, usually knowledge.
Knowledge is sacrificial: you give it in order to get what you want from your prospects. What you get in exchange for this knowledge is the ability to stay front of mind with your prospects throughout and between sales cycles, effectively shortening sales cycles and vastly improving your chance of making the sale.
Call 1-800-339-7834, or (416) 686-9609, or e-mail today to find out how Run-time's custom Web site design services can help you build on your current Web presence to create a lead-generation machine.
