You may have every confidence in your sales & marketing plans, and in the people you employ to execute them. But wouldn't it be great to watch those plans unfold in real time, right before your eyes? Wouldn't it be great to simplify reporting and analysis, so you can have instant answers, and provide them to your board of directors quickly and cost-effectively?

Marketing Automation

As a global concern, your salesforce needs to be available 24/7. Even if your people can't be that flexible, your website can. Run-time's SalesExpander service lets you establish and maintain conversations with prospective customers automatically. When prospects make a request for information on your website, SalesExpander responds automatically and records contact information and other important details about the prospect in the SalesExpander database.

SalesExpander's reports show you who is opening your e-mail messages, and what links they are following, so you can understand your prospects' and customers' interests. You can build hot prospect lists and integrate them with your CRM system so you can strike while the iron is hot and keep the conversation going.

Web Analytics: Marketing Dashboards, Reports, Analysis

In addition to SalesExpander, Run-time uses a hosted WebTrends 9 solution to keep you on top of customer and prospect behavior. Our marketing dashboard shows all the key performance indicators for your website, including:

• Link popularity - how many websites are linking to yours. Website popularity is becoming increasingly important, as many search engines are using this information as a ranking criteria. The more popular your site is, the better it is ranked on the search engines.
• Search engine saturation - how many files on your Web server are indexed by a search engine. This number can be larger than the number of pages on the website because dynamic pages are counted as separate files. (i.e.: order.php?id=120 and order.php?id=90 count as two entries.)
• Unique visitors – new and returning visitors, as well as the number of visitors not accepting cookies.
• Top referring search engines - how many visitors came to your website directly from search engines.
• Referring websites - websites that refer a visitor to your site by linking to it.
• Google PageRank™ - PageRank relies on the uniquely democratic nature of the Web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links, a page receives. It also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

In addition, you get a wide variety of WebTrends 9 reports, so you can analyzed trends and implement a cycle of continuous improvement through incremental changes that improve your website's visibility and ability to convert traffic to sales.

The knowledge you gain from the marketing dashboard and WebTrends reports, and our help in analyzing this data, are crucial for global reach and connectivity, and increasing and measuring customer involvement.

To find out how to manage your global sales & marketing efforts, download the Run-time Executive Guide to Internet Marketing Best Practices (PDF).

Or call Run-time today to discuss your needs.