If you're the sales manager in a small- to medium-sized business (SMB), your sales & marketing budget is probably biased toward sales, with marketing taking on more of a "sales support" role. This is frequently true for SMBs, because cash flow is critical to their survival. Because cash flow is so important for SMBs, they tend to invest in short-term sales tactics rather than long-term marketing strategies.

Lower Cost per Lead - From Surviving to Thriving

Survival is a powerful concept, but is that really all you want from your sales & marketing plans? Don't you want to get beyond surviving and try thriving? Unfortunately, some of the things you're doing to help you survive may be the very things that are preventing you from thriving.

We will show you how you can use Internet and e-mail marketing to create more awareness, more leads, more conversions, and more sales. We will show you how to invest your sales & marketing budget wisely for maximum ROI.

From Conversations to Conversions

Growth strategies don't have to cost you an arm and a leg. At Run-time, we believe in incremental investment, in helping you do more with less, and in helping you achieve both your short-term and your long-term sales & marketing objectives. Internet marketing automation can help. With our subscription-based, hosted Internet and e-mail marketing solutions, you will:

• Manage your marketing message efficiently and consistently
• Empower your sales people to spread your message
• Reduce the barriers to collaboration within your company
• Use your website to sell 24/7
• Maximize marketing ROI (cost per lead)
• Minimize total cost of ownership (TCO)

To find out how to manage growth within your organization, downloand the Run-time Executive Guide to Internet Marketing Best Practices (PDF).

Or call Run-time today to discuss your needs.