SEO copywriting is the art and science of delivering useful information in such a way that major search engines find it relevant to the keyword phrases customers use to search for your products and services. When search engines find your content relevant, they rank your pages highly and display them prominently.

The job of the SEO copywriter is to mediate between your content and the major search engines, optimizing your content "organically" to meet the expectations expressed in their search algorithms.

SEO Copywriting -
Mediating Between You and the Reader

There are really only three roles on the Internet: you publish information, you consume (read) information, or you mediate between the two.

In 1995, in the age of brochure Web sites, the focus was on the publisher. By 2000, the focus had shifted to the reader, and the issue became usability.

Currently, the focus is on information mediation, which is helping readers find publishers, and helping publishers find readers. Helping readers is the focus of search engines; helping publishers is the focus of SEO copywriting.

The SEO Copywriter -
Delivering Your Critical Content to the Reader

As the Internet and other forms of online marketing become more and more important in your sales & marketing mix, your Web content becomes critical to your sales & marketing success.

Consider:

• The Internet is an information medium. People use it to research products and services so they can make informed buying decisions. You need to present your products and services in the best possible light, without hype.
• Buying decisions are never purely rational. People have to know they are making the right decision, but the decision is nonetheless emotional. People won't buy from you if you're not passionate about what you're selling.
• SEO copywriting is a relatively new specialization for copywriters. Writing Web copy and other online marketing collateral to be search-engine friendly is critical to your online marketing success, but the understanding and skill required are in scarce supply.
• SEO-friendly copy is getting more challenging, as competition for high page rankings on major search engines increases. The knowledge, skill, and art needed to optimize your site are also becoming more specialized and more critical, because search engines continually refine the algorithms they use to rank your site.

Call 1-800-339-7834, or (416) 686-9609, or e-mail today to find out how Run-time's SEO copywriters can help you optimize your Web content and improve your search engine rankings.