Marketing is both critical to your success and outside your core competency. You need to be in full control of your strategic marketing objectives, but you shouldn't assume that your internal resources will be adequate or specialized enough to achieve those objectives. There are a number of factors to consider:

• Time to Market – Your window of opportunity in a world of shortened product life cycles is shrinking. Competitive advantage is measured not just in the quality and features of your product, but also in the time it takes your competitors to catch up and duplicate your success.
• Complexity – Online marketing practices and processes are evolving at a rapid pace. You should expect your internal marketing resources to understand trends, but they are of necessity generalists who must oversee a wide variety of marketing activities. You can't expect them to have an in-depth working knowledge of a highly specialized area of marketing expertise.
• Lower Costs – The specialized knowledge and processes of online marketing practices can be applied more quickly and cheaply by specialists. You may think you're saving money by training internal resources on some of these practices, but the learning curve is steep, and how sure are you that they will gain the necessary expertise in time to help you succeed? Run-time's lean marketing practices can help you do more with less.
• Globalization Strategies – Globalization of economic practices have torn down trade barriers. It's now possible for small, local companies to create a global footprint, but your marketing practices need to evolve to take advantage of these new opportunities. It's not enough to be innovative in your product development. You also need to be innovative in your marketing practices.

Strategic Partnership

An ongoing relationship gives us familiarity with products and services, and with your strategic objectives. You can leverage our experience with sales, marketing, and especially the integration of the two.

Despite the fact that management tends to lump sales & marketing together, they are really very different functions. Unfortunately, there is frequently an adversarial relationship between the two as each struggles to achieve its objectives on a limited budget.

Marketing is essentially a one-to-many activity, while sales is one-to-one, but sales & marketing integration using online techniques and processes blurs the boundaries. True integration creates centralized messaging, so all of your sales personnel are hitting the sweet spot of customer conversion. It is the role of marketing to shorten the sales cycle through education and calls to action. It is the role of sales to close the deal.

Run-time gives you access to advanced, hosted, online solutions, and also the knowledge transfer to use them effectively. We simplify the path to your strategic objectives.

Learn how Run-time can help you with:

• Web Globalization – taking your local business global
• Value Mapping – connecting your value to your customers' needs