Tom Woodhead -
Information Design, SEO Copywriting
Tom Woodhead is responsible for information design and SEO copywriting at Run-time. Regular activities include:
- Project management
- Sales & marketing copywriting, including white papers
- SEO research and copywriting for the Web
- Business writing, including business, sales, and marketing plans; business cases, proposals, RFPs
Tom's ability to translate complex ideas into accessible Sales & Marketing literature enables Run-time clients to educate their prospects and to stay front of mind with their customers. For Tom, effective communication is a product of methodical creativity. His methodology is synthesized from experience and research. His creativity allows him to tell your story. Methodology + Creativity = Effective Communication.
Career Highlights
Before going over to the marketing "dark side," Tom Woodhead was a technical writer, technical editor, and contract project leader in software development and information services environments.
Biometrics
Between 2000 and 2002, Tom worked with a biometrics startup, providing enterprise-wide communications. He:
- Worked with the corporate Sales & Marketing organization to create printed and online collateral.
- Worked with senior management to write quarterly and annual reports as well as press releases.
- Worked with Research & Development to produce project, product, and end-user documentation for the Acsys Face Recognition System (Acsys FRS) line of products.
Published Author
In 2000, Tom co-authored SQL Server™ 2000 Stored Procedure Programming (ISBN: 0-07-212566-7), for Osborne/McGraw-Hill. The book was the #1 seller among Microsoft SQL Server books on amazon.com for an extended period.
MA Thesis: The Qualified Optimism of Gravity's Rainbow, McMaster University.
Y2K
As a consultant, Tom led a team of six technical writers within the MIS department of a multinational corporation. The team:
- Documented the corporation's migration from a centralized mainframe and A/S400 environment to a distributed NT environment.
- Worked with in-house software development teams to build 32-bit, Y2K compliant applications and Web-based applications for the new corporate network environment.
- Worked with MIS Technical Services to build network strategies, develop business cases, and write project and end-user documentation.
Ministry of Natural Resources Values and Information System
In 1998, Tom led a team of technical writers working with a software development team to produce a Geographic Information System (NRVIS) for Ontario 's Ministry of Natural Resources.